Common Questions
What does Beken Digital do?
Beken Digital helps campaigns, advocacy organizations, agencies, and businesses plan and execute targeted digital advertising. We coordinate audience targeting, media placement, campaign execution, and reporting based on your objectives, intended audience, geography, and budget.
Is Beken a marketing agency?
Not exactly. Beken is a digital advertising and media partner. We focus on targeted advertising, media planning and placement, campaign coordination, and reporting. When a campaign requires services outside that scope, we can work alongside your existing consultants, creative teams, or other specialized partners.
Do I need to know what type of advertising I want?
No. We would rather begin with the objective and targeted audience. The media recommendation should follow the campaign rather than the other way around.
​
Tell us who you need to reach and what you are trying to accomplish. From there, we can evaluate the audience, geography, budget, and available media options and recommend an approach that makes sense for the campaign.
Can Beken help me build the audience I want to reach?
Yes. You don't need to come to Beken with a finished audience list. Tell us who you're trying to reach in your own words. We can evaluate available audience data, geography, and targeting options to determine how that audience may be reached through digital advertising.
Can you target a specific district or geographic area?
Yes, depending on the campaign and available targeting options. Campaigns may be built around geographic areas ranging from broader markets to more specific locations or political districts.
Available targeting depends on factors such as audience size, geography, inventory, campaign objectives, data availability, and platform requirements. We confirm available options during campaign planning.
Can I bring my own customer, supporter, or voter list?
Potentially. Approved first-party audience matching may be available when appropriate and permitted by applicable law, data rights, and platform policies.
For security and privacy reasons, do not upload or email audience data unless Beken has provided an approved method for transferring it.
Can you work with political campaigns?
Yes. Political and advocacy advertising is a core part of Beken Digital's work. We work with candidates, committees, advocacy organizations, consultants, and other political organizations to develop and execute targeted digital advertising campaigns, subject to applicable law, platform policies, inventory, and other campaign requirements.
What do I need to get started?
You don't need to have a complete advertising plan. Start with your objective, who you want to reach, where you want to reach them, your approximate budget, and when you'd like the campaign to run. Beken can help determine the available audience and media options from there.
How much does a campaign cost?
Campaign budgets vary based on the audience, geography, timing, media channels, campaign duration, and objectives. Beken develops recommendations around each campaign rather than requiring every client to purchase the same media package.
What reporting will I receive?
Reporting varies by the media and platforms used in your campaign. Beken provides available campaign delivery and performance information in a clear format so you can understand how your advertising performed and what the available data shows.